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What is one goal of the design and transition activity?

  1. To enhance marketing strategies

  2. To ensure services are cost-effective

  3. To verify that services provide value to customers

  4. To manage service provider contracts

The correct answer is: To verify that services provide value to customers

The design and transition activity within the ITIL framework focuses on ensuring that new or changed services meet the needs of the customers and contribute value to them. One of its primary goals is to verify that the services being transitioned into live environments will indeed provide value to customers. This involves assessing how the service aligns with business requirements, ensuring it can deliver expected quality and performance, and confirming that it addresses user needs effectively. By doing so, organizations can minimize risks associated with the introduction of new services and ensure a smooth transition into operational use. While enhancing marketing strategies, cost-effectiveness, and managing service provider contracts are important aspects of service management, they are not the primary focus of design and transition. This activity is centered on the service itself—its design, its capability to deliver value, and its readiness for deployment to customers. Therefore, verifying that services provide value is a critical aspect that ensures user satisfaction and organizational success post-transition.