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What is the focus of relationship management practice?

  1. The management of internal team communications

  2. Establishing and nurturing links between the organization and its stakeholders

  3. Coordinating project milestone meetings

  4. Tracking project expenses

The correct answer is: Establishing and nurturing links between the organization and its stakeholders

The focus of relationship management practice is to establish and nurture links between the organization and its stakeholders. This practice is integral to ITIL 4 as it emphasizes the importance of building strong relationships not just within the organization, but also with external parties such as customers, suppliers, partners, and other stakeholders. By fostering these connections, organizations can better understand stakeholder needs, enhance collaboration, and ultimately improve service delivery and satisfaction. This approach is key to achieving mutual value creation and ensuring that services are aligned with the expectations and requirements of all parties involved. Effective relationship management leads to improved trust, transparency, and communication, which are essential for successful service management and operational effectiveness.