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The ‘Focus on value’ principle relates to which stakeholder aspect?

  1. Minimizing costs

  2. Searching for new markets

  3. Ensuring all activities generate value

  4. Expanding product range

The correct answer is: Ensuring all activities generate value

The principle of 'Focus on value' emphasizes that all service management activities should be aligned with the value they provide to stakeholders. This principle intends to ensure that every action, service, or component is ultimately driving value for the customer or other stakeholders involved. Therefore, ensuring that all activities generate value is at the core of this principle. By focusing on generating value, organizations can prioritize their processes and resources to meet the needs and expectations of their customers effectively. This value-centric approach encourages continuous improvement and better alignment of services with customer demands, which is essential for achieving overall business success. In contrast, while minimizing costs, searching for new markets, and expanding product ranges represent strategies that businesses might pursue, they do not directly address the necessity of ensuring that all actions taken result in value generation for the customer or stakeholders. Instead, those strategies may be components of a broader operational plan but are not the specific focus of the 'Focus on value' principle within the ITIL framework.